Case study
From price shoppers to booked consultations
The problem was never silence. It was the wrong kind of noise.
Calls that were few, and mostly price shoppers
William Surgeon's problem was not silence. It was the wrong kind of noise. Calls came in occasionally, and the people on the end of them were mainly ringing round for a price. That is the most expensive kind of lead flow, because it takes the same time as a real enquiry and closes at a fraction of the rate.
What he said changed
In their words
"My situation before linking up with Tyrone, we were getting calls here and there, people mainly price shopping, but the calls were far and few between. Now our business is taking anywhere from six to 10 calls a day. With those six to 10 leads, I am averaging at least three to four in-home consultations, locking in the majority of those customers."
William Surgeon
Service business owner
6 to 10 calls a day, up from calls that were, in his words, far and few between.
3 to 4 in-home consultations off that daily call volume.
The majority of those consultations close. That last number is the one that makes the first two worth anything. Volume with a bad close rate is just a busier phone.
The part people miss
Going from price shoppers to booked in-home consultations is not a volume change, it is a qualification change. The lever is what the ad promises and who it repels. An ad that leads on cheapest price will fill your phone with people comparing cheapest prices, and every one of them is someone else's customer.
Fixing that costs nothing extra. It is the same budget pointed at different people.
What is and is not disclosed here
The numbers on this page are the ones the owner stated on camera, in their own words. Ad spend, campaign structure and contract values are not published, because they were not disclosed and we will not estimate them.
This was hands-on work: Tyrone ran these accounts himself. It predates any of our software. These owners are not software customers.