About
The AI consultant who ran a service business
Fifteen years on the tools and ten years buying the ads. That is where the advice comes from.
Tyrone Sims
I spent 15 years running a service business. Cleaning, mostly. I know what it is to look at next week's schedule with too many gaps in it, and to wonder whether the money you just put into advertising did anything at all.
Then I spent 10 years on the other side of that, running advertising for businesses like it. Over $10M in ad spend across Google and Meta, and more than 300 websites built. Enough to know which levers move a service business and which ones just make a report look busy.
Green Owl Systems is what those two halves add up to. AI consulting from somebody who has actually had to make payroll.
How we work
Your numbers first. Every engagement opens with what the business actually does, not with what the technology can do. If the numbers say the problem is not a technology problem, that is the finding and we will say so.
Built on your accounts. Everything goes into infrastructure you own. If you stop working with us, nothing switches off.
No jargon tax. If something cannot be explained in plain words, it is usually because it is not doing very much.
The other thing we run
The Ad Operator is the ad system we built, licensed to owners who would rather run it themselves than pay an agency every month. It is the same machinery behind the Keep It Clean numbers above.