Get Your Business Cited When Homeowners Ask AI Who to Hire

Generative Engine Optimization (GEO) is the practice of making your business the one AI recommends. We do the ongoing work of building your citation signals across ChatGPT, Google AI Overviews, Perplexity, and Claude.

See Your Current Citation Share – Free

What GEO Actually Is

Not a buzzword. A specific set of signals AI platforms use to decide who to recommend.

The Problem

AI Platforms Ignore Most Contractors

When a homeowner asks ChatGPT “who’s the best HVAC company in [city]?” or Google AI “which plumber should I call,” AI systems pull from a specific set of signals – entity recognition, structured content, authoritative mentions, and consistent business data across the web. Most contractors have almost none of these in place. So AI either skips them entirely or recommends a competitor.

This isn’t a rankings problem or a reviews problem. It’s a citation signal problem – and it’s entirely fixable.

What AI uses to decide who to recommend

Entity clarity (is your business clearly defined across the web?)
Structured content AI can extract and cite
Consistent NAP data across 40+ directories
Third-party mentions from credible sources
Review signals with service-specific language
Schema markup AI systems can parse
Geographic authority signals in your service area

What We Do Each Month

GEO is not a one-time fix. AI citation share builds over time through consistent signal work.

Citation Audit & Baseline

We map your current citation share across all major AI platforms and identify the specific gaps keeping you from being recommended.

Entity & Data Cleanup

We correct and standardize your business data across 40+ directories so AI platforms recognize you as a consistent, authoritative entity.

Content & Schema Build

We create structured, AI-readable content for your services, service areas, and FAQs – the kind of content AI platforms extract and cite directly.

Monthly Reporting

You get a monthly citation share report showing exactly where you’re being recommended, which platforms improved, and what we’re doing next month.

Who This Is For

HVAC Contractors

AC repair, furnace replacement, heat pumps, mini-splits – high-value jobs that homeowners increasingly find through AI.

Plumbers

Emergency calls and planned work. The contractor who gets cited first gets the call.

Roofers

Storm season search behavior is shifting to AI. Get cited before competitors lock up the recommendations.

Electricians

Panel upgrades, EV charger installs, and emergency calls – jobs where being the first recommendation wins.

See Your Citation Share Before Spending a Dollar

The free audit shows you exactly where you stand in AI search right now. Takes 30 minutes. You keep the data either way.

Book Your Free AI Audit