From Invisible to Cited - Here's the Exact Process
No mystery, no vague "AI optimization" promises. Here's what we actually do, in order, to move a contractor from zero AI citation share to being the recommended name in their market.
free AI visibility audit
We start by showing you exactly where you stand. In a 30-minute working call, we search for your business across ChatGPT, Google AI Overviews, Perplexity, and Claude - while you watch on screen. You see which queries mention you, which mention competitors, and where the gaps are. This isn't a discovery call. It's a working session, and you leave with data.
Time: 30 minutes | Cost: Free
Citation Signal Assessment
If the audit shows opportunity, we run a full citation signal assessment. This maps your current entity data across 40+ directories, audits your website's AI extractability, identifies which citation signals your competitors have that you don't, and scores your current schema markup (or lack of it). This is the diagnostic that drives everything else.
Time: 3-5 business days | Included with engagement
GEO Strategy Build
Based on the assessment, we build a GEO strategy specific to your trade, your market, and the competitive landscape revealed by the audit. This covers: which citation signals to build first, which content gaps to close, which schema markup to implement, which directories need correction, and what the monthly work cadence looks like. You review and approve it before we start.
Time: 1 week | Included with engagement
Monthly Execution
Every month, we execute against the strategy: cleaning and expanding your entity data, building structured content, implementing schema, earning citations, and monitoring AI citation share across all platforms. We adjust the strategy as AI platform behavior shifts - because GEO is a moving target and what works this quarter may need to evolve next quarter.
Ongoing | Reported monthly
Monthly Citation Share Report
Each month you get a citation share report that tracks your mention rate across ChatGPT, Google AI Overviews, Perplexity, and Claude for the key queries in your market. You see the number moving - up, down, or flat - with a clear explanation of why and what we're doing about it. No vanity metrics. Just citation share and what's affecting it.
Monthly | Delivered the first week of each month
What We Don't Do
Honesty matters more than a long service list.
We don't promise rankings
AI citation share can be measured and improved, but no agency can guarantee a specific position. Anyone who does is lying. We report what we can measure and work on what we can control.
We don't do everything
We work exclusively with home service contractors on AI visibility. We don't do paid ads, social media management, or general website maintenance. Specialization is why we're better at what we do.
We don't hide the work
Every month you see exactly what we did and what changed. If something isn't working, we tell you before you have to ask.
We don't lock you in
Month-to-month engagements. Everything we build is yours. If you leave, you keep all the content, schema, and directory citations we've built. No hostage clauses.
What to Expect Month by Month
GEO is not a one-time fix. Here is what the work actually looks like over time.
Month 1
Foundation: Assessment, Strategy, and Initial Build
We run the citation signal assessment, deliver the GEO strategy, and begin the first round of execution. This includes auditing and correcting your entity data across high-signal directories, implementing or fixing schema markup on your website, and identifying the content gaps closest to producing citation results. You review and approve the strategy before any work goes live.
What you do: Attend the free audit call (30 min) and the strategy review call (45 min). Provide business details and GBP access. That is it.
Months 2 - 3
Execution: Citation Building and Content
Citation signal building is in full swing. We are publishing structured content, earning third-party citations, correcting inconsistent directory data, and tracking your mention rate across ChatGPT, Google AI Overviews, Perplexity, and Claude. Most clients see their first verifiable AI mentions in this window. You get a full citation share report at the end of each month.
What you do: Review the monthly report. Flag any business changes (new service areas, new services, ownership updates) so we keep your entity data current.
Months 4 - 6
Growth: Citation Share Builds, Gaps Close
Citation share is measurably growing. Competitor gaps are closing. We identify which queries are producing mentions and double down on the signals driving them. We also expand to secondary queries in your market, moving beyond your primary trade to sub-services and adjacent searches homeowners use. The monthly report shows you what changed and what is being done next.
What you do: Review the report. This is also a good window to add new service areas or trade services you want AI to recommend you for.
Month 6+
Dominance: Holding Position and Expanding
By month six, most clients have consistent AI mentions across their primary trade and market. The work shifts from building presence to maintaining it and expanding to new queries. AI platforms update their citation patterns regularly, so the monthly work also adapts to algorithm changes that could affect your mention rate. You are not starting over every time something shifts. You have a foundation that holds.
Common Questions About the Process
How long before I start seeing results?
Most clients see their first verifiable AI mentions within 60 to 90 days. Consistent, growing citation share typically shows up in the month 4 to 6 range. This depends on your market, your trade, and how many competitors are already active in AI citation. Markets with less GEO competition move faster. We tell you what to realistically expect after the citation signal assessment in month one.
Do I need a new website to work with you?
No. We work with contractors on their existing websites. If your current site is a problem for AI extractability, we will flag it in the citation signal assessment and give you specific options for fixing it. A new AI-ready website is a separate service we offer, but it is not a requirement to start GEO work.
What happens if I want to cancel?
Month-to-month engagements. No contracts, no cancellation fees. Everything we have built for you including content, schema, directory citations, and strategies is yours to keep. We will give you a full handoff document covering what was done and what to maintain going forward. The work does not disappear when the engagement ends.
How do you measure success?
Citation share. Every month we run a structured set of the queries homeowners in your market use to find your trade, across ChatGPT, Google AI Overviews, Perplexity, and Claude. We track how often your business is mentioned in the results versus competitors. That number either goes up, stays flat, or goes down, and the report explains why. No vanity metrics, no traffic estimates that do not connect to actual calls.
What do I need to provide to get started?
Very little. We need your Google Business Profile access, a list of your services and service areas, and about two hours of your time in month one for the audit call and strategy review. After that, the monthly commitment from you is reviewing the report and flagging any business changes that could affect your entity data. We handle the rest.
Step One Is Always the Free Audit
Everything starts with seeing where you stand. Book the audit, get the data, decide from there.
Book Your Free AI Audit