How It Works

AI platforms used by homeowners to find home service contractors
How It Works

From Invisible to Cited – Here’s the Exact Process

No mystery, no vague “AI optimization” promises. Here’s what we actually do, in order, to move a contractor from zero AI citation share to being the recommended name in their market.

1

Free AI Visibility Audit

We start by showing you exactly where you stand. In a 30-minute working call, we search for your business across ChatGPT, Google AI Overviews, Perplexity, and Claude – while you watch on screen. You see which queries mention you, which mention competitors, and where the gaps are. This isn’t a discovery call. It’s a working session, and you leave with data.

Time: 30 minutes | Cost: Free

2

Citation Signal Assessment

If the audit shows opportunity, we run a full citation signal assessment. This maps your current entity data across 40+ directories, audits your website’s AI extractability, identifies which citation signals your competitors have that you don’t, and scores your current schema markup (or lack of it). This is the diagnostic that drives everything else.

Time: 3-5 business days | Included with engagement

3

GEO Strategy Build

Based on the assessment, we build a GEO strategy specific to your trade, your market, and the competitive landscape revealed by the audit. This covers: which citation signals to build first, which content gaps to close, which schema markup to implement, which directories need correction, and what the monthly work cadence looks like. You review and approve it before we start.

Time: 1 week | Included with engagement

4

Monthly Execution

Every month, we execute against the strategy: cleaning and expanding your entity data, building structured content, implementing schema, earning citations, and monitoring AI citation share across all platforms. We adjust the strategy as AI platform behavior shifts – because GEO is a moving target and what works this quarter may need to evolve next quarter.

Ongoing | Reported monthly

5

Monthly Citation Share Report

Each month you get a citation share report that tracks your mention rate across ChatGPT, Google AI Overviews, Perplexity, and Claude for the key queries in your market. You see the number moving – up, down, or flat – with a clear explanation of why and what we’re doing about it. No vanity metrics. Just citation share and what’s affecting it.

Monthly | Delivered the first week of each month

What We Don’t Do

Honesty matters more than a long service list.

We don’t promise rankings

AI citation share can be measured and improved, but no agency can guarantee a specific position. Anyone who does is lying. We report what we can measure and work on what we can control.

We don’t do everything

We work exclusively with home service contractors on AI visibility. We don’t do paid ads, social media management, or general website maintenance. Specialization is why we’re better at what we do.

We don’t hide the work

Every month you see exactly what we did and what changed. If something isn’t working, we tell you before you have to ask.

We don’t lock you in

Month-to-month engagements. Everything we build is yours. If you leave, you keep all the content, schema, and directory citations we’ve built. No hostage clauses.

Step One Is Always the Free Audit

Everything starts with seeing where you stand. Book the audit, get the data, decide from there.

Book Your Free AI Audit