Case Study: Sunshine Roofing Co. (April 1 – June 9, 2025)
Budget: $1,850
Clicks: 2,110
Leads: 153 qualified inquiries
Cost per Lead: $12.08
How we did it:
1. Targeted only “roof leak repair,” “emergency roof patch” and similar buy-now terms.
2. Wrote ads in the client’s voice—short, direct, problem/solution focus.
3. Optimized weekly: cut underperforming keywords, shifted spend to top converters.
Outcome:
✅ Calendar booked two weeks out
✅ 35% revenue lift
✅ Marketing dollars finally pulling their weight
At Green Owl Systems, we specialize in serving home service businesses. With extensive experience across numerous service niches, we’re dedicated to helping growth-focused contractors achieve measurable results.
Our expertise spans a range of industries, including:
General Contractors
Cleaning Companies
Home Remodelers and Renovators
Kitchen and Bath Remodelers
Flooring Installers
HVAC Services
Painters (Interior/Exterior)
Pool Builders and Maintenance
Plumbing and Electrical Services
Hardscaping and Backyard Design
Landscaping and Lawn Care
Pest Control Services
Garage Door and Fence Installation
Deck Builders
Gutter Services
Concrete and Paving Contractors
Insulation and Siding Installers
Artificial Turf Installers
Epoxy Flooring Installers
Driveway and Asphalt Services
Blind and Shutter Installers
Carpentry and Custom Cabinetry
Our proven systems, backed by years of experience and millions in ad spend, are designed specifically to drive growth in these industries. With Green Owl Systems' results-driven approach, we know what works best to help home service businesses thrive.
Green Owl Systems offers a full suite of digital marketing services tailored to the unique needs of home service contractors. Our services include:
Google Ads Management Optimizing and managing Google Ads campaigns to maximize your ROI.
Facebook Ads Management Creating and managing effective Facebook ad campaigns to generate leads and boost brand visibility.
Retargeting Campaigns Implementing retargeting strategies to re-engage visitors who’ve shown interest in your services.
Content Creation Crafting compelling content, such as blog posts, videos, and social media posts, to attract and retain customers.
SEO Services Improving search rankings to increase visibility and drive organic traffic.
Website Design & Development Building responsive, user-friendly websites that convert visitors into leads.
Email Marketing Designing and executing targeted email campaigns to nurture leads and drive sales.
SMS Marketing Using SMS marketing to directly reach and engage your customers.
Lead Generation Developing strategies to attract and convert high-quality leads.
Website Backend Management Ensuring your website runs smoothly and efficiently with backend optimization.
Green Owl CRM Management Streamlining your sales and marketing with our custom CRM solution.
Our approach is unique and effective due to our proven 5-step process that delivers comprehensive, results-driven marketing for home service businesses:
Attract We leverage targeted advertising and SEO to reach high-quality leads, ensuring your ads appear in front of the right audience.
Capture Through optimized landing pages, lead forms, and compelling offers, we capture customer information, building a robust database of interested prospects.
Nurture We keep your business top-of-mind with personalized email campaigns, SMS marketing, and retargeting ads, fostering trust and engagement over time.
Convert Our strategies focus on converting leads into paying customers with irresistible offers, clear calls-to-action, and streamlined sales processes.
Service After conversion, we help you maintain and enhance customer relationships through follow-ups and support, encouraging repeat business and referrals.
Our 5-step process – Attract, Capture, Nurture, Convert, and Service – has successfully driven measurable results and sustained growth for countless contractors. This structured approach ensures ongoing success for your business.
Yes, Green Owl Systems offers a 100% money-back guarantee after 90 days. This conditional guarantee ensures that you’ll receive more in value than you’ve invested over the first three months, including the value of leads, assets, and data we generate for you. To qualify, we require clients to follow our guidelines and best practices to ensure success with lead follow-up and sales processes. Our goal is to provide measurable improvements and tangible results that justify your investment and drive your business forward.
© Copyright 2025. Green Owl Systems. All Rights Reserved.